Who we serve
Built for three kinds of business that all hit the same wall.
We're built for founder-led agencies, D2C brands, and tech-enabled service firms — companies that found real demand before they found a way to run without the founder in the middle of everything. If you sell to customers through a website, a pipeline, or a delivery team, and the whole thing still routes through you, you are who this is for. If you run a factory floor, a trading desk, or a distribution business, you are not — and we will say so on this page.
Founder-led agencies
Every project still routes through your inbox.
You run a creative, marketing, or dev shop. Work lives in ClickUp or Asana, briefs and approvals move through Slack and your inbox, timesheets sit in Google Sheets or Harvest, and the client-facing polish is still yours to sign off. It works — until it is three clients too many. Then delivery stalls waiting on your call, scope creep on retainers goes unnoticed until you invoice, and the senior person who "just knows how we do things" becomes a single point of failure. You stopped doing sales months ago because you are stuck inside delivery.
You'd reach out when
- You just signed a retainer big enough that your current way of running projects will not stretch to cover it.
- A senior lead resigned and walked out with process that was never written down.
- Margins are slipping and you only find out at invoicing, because nobody sees a project overrunning until it already has.
What a First Win here might target
A First Win in an agency usually targets the jam between sold and delivered — a project intake and approval flow that does not wait on you, built into the ClickUp or Notion you already run, with capacity and margin visible per project before the overrun happens, not after. That is the shape of it. The specific win we would co-define with you against your own numbers before starting.
D2C brands
Orders grew. Ops is still spreadsheets and WhatsApp threads.
You sell direct — Shopify up front, Razorpay taking payments, Shiprocket or a 3PL moving boxes, WhatsApp Business handling the customer who "just wants to check on my order." Inventory lives in a Google Sheet that one person reconciles by hand. It held together at a few hundred orders a month. Now returns and RTO quietly eat your margin and nobody owns that number, stock desyncs the day you add a marketplace alongside your own store, and every sale event is a fire drill that runs on one operator knowing where all the bodies are buried.
You'd reach out when
- Order volume crossed the point where the spreadsheet breaks and reconciliation eats a full day a week.
- You added a second channel — a marketplace, or wholesale alongside D2C — and inventory no longer agrees with itself.
- The last big sale or festive peak was chaos, and the next one is on the calendar.
What a First Win here might target
A First Win for a D2C brand usually targets order-to-fulfilment or the returns and RTO leak — one clean flow across Shopify, your 3PL, and WhatsApp Business, with inventory that reconciles itself and a returns number someone actually owns. That is the shape of it. The specific win, and how we measure it, we co-define against your own numbers before we start.
Tech-enabled service firms
The quality lives in your head. Every new hire dilutes it.
You deliver a service that runs on software and people — implementation, managed services, specialist consulting, a productized offering. Clients come through a HubSpot or Zoho pipeline, work runs in Notion runbooks and Slack, and delivery quality is whatever the founder or the two best people would have done. That is fine at ten people. Past that, every new hire dilutes the standard because it was never written down, you are the escalation point on every account, and onboarding someone to full productivity takes months you cannot spare. The bigger the client you sign, the more the SLA depends on you personally being available.
You'd reach out when
- You are hiring into delivery faster than you can teach the standard, and quality now varies by who is staffed.
- You signed a larger client with SLAs you cannot yet guarantee without personally covering them.
- You have become the escalation point for every account, and it is capping how many you can take.
What a First Win here might target
A First Win in a services firm usually targets delivery consistency or onboarding — turning what your best people do by instinct into a runbook and a delivery flow inside the Notion, HubSpot, or Slack you already use, so a new hire ramps in weeks and an account does not need you in the room. That is the shape of it. The measurable win we co-define with you up front, against your own numbers.
If fixing ops just became your job
Not the founder? Here is what to bring them.
Maybe you are the ops head, the COO, or the person who just got handed "sort out how we run." You already know where it jams. What you need is a way to make the case without it landing as one more consultant who leaves a deck. Three things to bring your founder:
- A paid Teardown, not a pitch. We charge for the diagnostic and credit it against the work. It is the cheapest way to find out if we are right, and it gives you a written report to put in front of your founder — findings, not promises.
- A win defined in your numbers, guaranteed. The First Win is scoped to one measurable outcome we agree on up front. Miss it, and the final tranche is waived. That is the line that survives the founder's "and what if it doesn't work."
- Something your team keeps. Working software on the tools you already run, documentation, and a trained team — built so it does not need us afterward. Not a person you rent and lose.
Honest fit
Who this is not for.
We would rather lose the enquiry than take the wrong one. You are probably not a fit if:
- You are a traditional manufacturing, trading, or distribution business. Your operations are real and hard, but they are not the ones we are built for. A firm with twelve years in industrial and SME operations will serve you better than we will.
- You are under about ten people. The shape of the problem we fix — coordination that has outgrown one head — has not formed yet. Come back when it has.
- You want to rent a pair of hands. We are not staff-aug. We do not place a person into your org chart to run ops indefinitely. We build the system and leave.
- You want advice to file away. If you are looking for a strategy document rather than working software on your stack, we are the wrong call.
Saying this plainly is part of how the Teardown earns its trust.
How the work is bought
One path, three steps. Priced, and built to leave.
Operations Teardown
Paid, and credited against what comes next. A written report on where your operation jams and what to fix first. The cheapest way to find out if we are right.
First Win in 90 Days
₹3–4L list, or a founding rate of ₹1.5–2L. 2 founding slots, in exchange for a documented case study and a reference; the rate steps up after.
Quarterly Wins
Scoped expansions from there, ₹75K–1.5L a month. Always scoped, never open-ended, exit whenever.
We reply within 24 working hours. Two engagements at a time — we run on the same documented system we sell.